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Tuesday, June 8, 2010

All bout WWDC

After months of speculation, WWDC 2010 has finally arrived and here’s a handy list of everything you need to know.

iPad

  • The iPad has sold 2 million units in three months, despite only being on sale in 10 countries.
  • Apple sells an iPad every three seconds.
  • Apple plans to roll the iPad out in 9 more countries by July.
  • There are over 8,500 native iPad apps in the App Store

  • There have been over 35 million app downloads on iPad, so approximately 17 apps per iPad.
  • iBook is getting an update, despite selling 5 million books so far
  • 5 of the 6 biggest publishers in the US say that 22% of eBooks sold in the US are sold in the iBookstore
  • You can now take notes and mark pages in iBooks.


App Store

  • Apple supports two platforms, HTML5 and the App Store; or so Steve Jobs says.
  • 225,000 apps in the App Store
  • The apps are available in 30 languages
  • 15,000 new apps are received every week, 95% are approved within 7 days.
  • For the 5% that aren’t the problem is usually down to apps that don’t do their advertised function, use private APIs and apps that crash a lot.
  • Netflix will be coming to the App Store for the iPhone for free.
  • You can start on any platform and pick it up on any other platform. You can start movies on the iPad and pick up on the iPhone and any other combination thereof.
  • Zynga will introduce Farmville for the iPhone (groan).

  • Activision is releasing Guitar Hero for the iPhone, which will include the ability to create custom rockers and post content to Facebook.
OMG SOLOZZZZZZ!!!!

iPhone 4

  • The new iPhone is 24% thinner than the old model and is made from Stainless Steel and Glass.
  • It has two microphones for noise canceling and integrated antennae to improve signal.
  • The display has a new technology called a retina display, packing 326 pixels per inch.
  • This means that the display has a high enough resolution that the print on the screen looks as sharp as text on paper.
  • When compared to the display on the 3GS, the iPhone 4’s display looks much sharper.
  • The display’s resolution is 960×640 as we had reported.
  • The screen also has an 800:1 contrast ratio to give 4x the resolution and 4x the contrast of the 3GS.
  • iPhone OS4 automatically renders text in higher resolutions, so many apps will look stunning with no further work.
  • iPhone 4 will be powered by the A4 chip, as we had reported.

  • The chip is buried in the middle of the phone, because the case is “Packed to the gills.”
  • The new phone’s bigger battery and A4’s power management allows for a 40% increase in talk time to 7 hours, 10 hours of video, 40 hours of music, 10 hours of wifi browsing, and a whopping 300 hours of standby time.

  • The phone will come with up to 32GB of storage.
  • The phone will also come with Quad-Band HDSPA/HSUPA for quick data transfers.
  • It will also come with a three-axis gyroscope that allows for six-axis motion detection. This will be huge for gaming applications.
  • The iPhone 4 will bring a whole new camera system to the table.

  • The camera has a five megapixel sensor.
  • The camera’s sensor is a backside-illuminated sensor to get more light to the sensor.
  • The camera has tap to focus, digital zoom and an LED flash built in.
  • The camera records HD video in 720p at 30fps.
  • The camera also allows users to edit video on the phone.
  • This is all possible through iMovie for iPhone, which allows users to send video via MMS, upload to Youtube, send video in emails and upload to MobileMe.

  • It works much like the desktop app, complete with the record-into-timeline feature.
  • Photos can even be added into the video stream.
  • Videos can include titles, transitions, and can even be geotagged.
  • Users can add music to the video, as well.
  • Will cost $5 in the App Store.
  • iBooks coming to iPhone.
  • Syncs wirelessly with iBooks on other devices.
  • iBooks now supports PDF files.
  • iBookstore on iPhone, becomes third store on the iPhone.
  • The phone does have the reported front-facing camera as Jobs demoed when he videochatted Jonny Ive.

  • The phone will be $199 for 16GB and $299 for 32GB.

  • Comes in Black and White.
  • The lineup doesn’t change much besides form factor, as the 8GB 3GS will take the place of the 8GB 3G.
  • The phone goes on preorder June 15th and goes on sale June 24th in the US.
  • The phone will be on sale in 18 more countries in July, 24 more in August and 40 more in September.
  • iOS4 will be standard.
  • Apple will offer colored cases, which they’re calling bumpers.

iOS4

  • iPhone OS4 is getting a new name: iOS4

  • iOS4 offers 1500 developer APIs and 100 new user features

  • Allows for “multitasking done right,” as Jobs said. This was a not-so-subtle dig at Google and Larry Page.
  • Apple’s multitasking allows for apps to be hibernated, run in the background and switched while still running, apparently without adversely affecting battery life.
  • Folders can be dragged to the dock.
  • Folders are named automatically based on genre of apps, but can be renamed.
  • Unified inbox comes to iPhone, as we mentioned at the iOS 4 launch.
  • Google remains the default search but now Bing is an option as well as Yahoo.
  • The final release candidate will be in developers’ hands today.
  • 100 million iOS devices sold.
  • Releases on June 21st for upgrading devices.
  • Will support most features on 3GS, some on 3G.

iAds

  • iAds keep you in your app.
  • Main reason to have iAd is to help developers make money so they can keep making free and low-cost apps.
  • Apple sells and hosts the ads, making it easy for developers.
  • Apple has been selling ads for 8 weeks.
  • Brands include: Nissan, Citi, Unilever, AT&T, Chanel, GE, Target, Best Buy, Geico, DirecTV, Disney and others.

  • Brands are working to create a compelling experience for iPhone users. For example, if you want to try to win a Nissan Leaf, you have to register through iAd.
  • iAd comes online July 1st.

  • Marketers have already bought $60 million worth of iAds, which equates to 48% of the ads sold for the second half of 2010.

One More Thing: Video Chat for iPhone

  • Video chat for iPhone will be called Facetime.
  • It works with either the front or rear camera on the phone.
  • It appears to be WiFi only at this point.
  • Works in portrait or landscape.
  • It’s iPhone 4 to iPhone 4 only.

  • No indication on how it works exactly, whether it has a dedicated app or runs through the phone. Interface looks a lot like the phone, though.
  • Will be an open standard.

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